An event to promote international knowledge of the excellent agri-food products of the Tuscany region, such as DOP, IGO and Agriquality, through activities involving companies, protection consortia and product promotion associations.
The event took place from September 28 to October 2, 2020.
BuyFood Toscana is the event dedicated to the international promotion of certified quality, DOP, IGP and Agri-quality food products of the Tuscany Region. A virtual B2b workshop took place, as well a series of other events reserved for the media.
The 2020 edition was held in a digital format, with some excursions into the real agricultural world with its products of excellence, held in complete safety.
The objective of the event is to increase knowledge and appreciation for the agri-food excellence of the region, namely the 31 DOP and IGP Tuscan products, as well as the certified Agri-quality products. The aim is also to expand the international network of companies and to consolidate knowledge at a national level.
BuyFood Toscana’s main objective is to promote B2B meetings between Tuscan representatives and international buyers within a new format: meeting workshops on a digital platform.
The around 50 Tuscan companies that produce and market the products were selected through public communication. The buyers are commercial operators, both national and international, from the target markets currently of interest, the importers, distributors, agents, Horeca etc. were also specially selected for the event.
The meetings, following accurate profiling and matching, are structured according to an agenda with precisely allocated time slots.
The virtual nature of the event didn’t prevent buyers from tasting DOP, IGP and Agri-quality products: BuyFood sent samples of the products to European, Russian and Israeli buyers, so that they could taste them directly with the producers during the meetings.
In addition, BuyFood offered participants the opportunity to make a company presentation video. Each buyer could watch the video before the meetings to gain firsthand knowledge of the company.
Discover the Consortia and Protection Associations participating in the second edition 2020 of BuyFood Toscana.
Both the opening event and the two cooking shows were streamed on digital channels connected to the event. This allowed remote participation, not only for foreign buyers and journalists, but also for food lovers and any interested party.